Anatomy of a High-Converting Giving Form
Forms that provide a fast and frictionless checkout experience drive more donor conversions. Tap or roll over each form field below to reveal the optimization tip.
Interactive giving form
Conversions happen here. Make it easy to give with fewer fields, Smart Ask Amounts, and personalized defaults.
Personalize the giving experience
Recommend AI-generated Smart Ask Amounts.
Accept recurring gifts or pledges.
Default to the cause they supported last.
Offer multiple payment options, including DAFpay.The post-payment form
Move nice-to-have-but-non-essential fields here, to the post-payment form.
Ask donors to update their contact info after they've made their gift, not before.
Add Google Address Autocomplete for faster checkout, fewer keystrokes, and fewer typos.
No updates? Let donors zip along to the confirmation page.The confirmation form
Thank your donor again and invite them to multiply their impact.
Steward donors instantly at the moment of giving.
Make it easy for donors to share your campaign on social media and inspire others to give.
Turn every match-eligible donation into two with automated corporate gift matching.
