> Harpeth Hall raises more than $520K on their annual giving day, nearly $35K via SMS

Harpeth Hall raises more than $520K on their annual giving day, nearly $35K via SMS

In the past, the Harpeth Hall team had only used texting to reach smaller groups of younger alumnae, mostly newly minted grads. But, for their big 10th Annual Giving Day, they took a chance and texted everyone. Read their story.

Historically we’ve only used texting for young alumnae. With this giving day texting campaign, we reached out to all alums and drove nearly $35,000 across multiple generations of donors.

Whatley Hamilton Flournoy

Advancement Services Manager at The Harpeth Hall School

The Harpeth Hall School partnered with GiveCampus in January of 2022

Harpeth Hall is an independent, college-preparatory school for girls in grades 5-12. They raised more than half a million dollars on their most recent giving day hosted on the GiveCampus platform.

Solutions and capabilities provided:

The team is currently using GiveCampus to:

Maximize donor impact via matches and challenges

Their most recent campaign leveraged a dozen donor challenges, including an anonymous $25,000 challenge—the school’s largest to date.

Lean in to text messaging across demographics

After testing SMS with small groups of young alums, they tried texting their entire base and saw stellar results.

Make it easy for donors to give using digital wallets

The school accepts credit card, Venmo, PayPal, Apple Pay, Google Pay, and bank transfers.

Adding a simple text message to their multichannel mix yields unexpected returns

Sometimes less is more. The Harpeth Hall team sent a short giving day text appeal to their entire donor base—including parents and grandparents—not knowing what to expect. Much to their surprise, 120 loyal alums gladly answered the call.

50 event pages created in under an hour

A user-friendly interface empowered the events team to quickly spin up pages for 50 unique events in record time—averaging 1.2 minutes per page!

50 event pages created in under an hour

A user-friendly interface empowered the events team to quickly spin up pages for 50 unique events in record time—averaging 1.2 minutes per page!

50 event pages created in under an hour

A user-friendly interface empowered the events team to quickly spin up pages for 50 unique events in record time—averaging 1.2 minutes per page!

$295

average gift size via SMS link

59%

of donors (#) were Millennials or Gen Z

48%

of dollars raised came from Baby Boomers

Harpeth Hall is in good company

Discover how fellow fundraisers at other independent schools are leveraging GiveCampus to grow giving, inspire families, and pull off standout reunions, galas, and events—all with one platform.