> How We Help > How We Help Alumni Relations and Engagement

Send personalized fundraising communications—at scale—all from within GiveCampus

Fundraising marketing just got a glow up. Now you can write, design, and send beautifully branded emails to smartly segmented lists from wherever you are in GiveCampus—whether you’re launching a giving form, running a crowdfunding campaign, or planning a reunion. No more toggling between platforms.

Coordinate and execute targeted email campaigns without ever touching your CRM

With GiveCampus, you can manage all of your marketing outreach from the same platform the rest of advancement uses to manage all of your school’s fundraising and alumni engagement initiatives. Plus GC Intelligence not only helps you spin up email and text copy, it helps you target the right people with the right asks at the right time.

Working with GiveCampus is like having an extension of your marketing and strategy team. They remind me when it is time to start brainstorming for large fundraising pushes and even provide content and suggestions to optimize my outcomes. After each campaign wraps they send me an analysis and offer to review what worked and what didn’t. I can’t say enough about what an asset it is to have GiveCampus in my tech stack.

Jessica P. (G2 Review)

Interim Director of Alumni Relations & Annual Giving

Why GiveCampus for fundraising communications?

Seamless connectivity across the platform means you can link from emails to ongoing campaigns and events, pull in videos to boost engagement, create and filter lists based on activity, and more!

Design beautifully branded emails

Create on-brand email marketing assets using our rich media editor or pre-built templates.

Generate first draft content in a flash

Use smart, custom-built, fundraising-specific prompts to instantly draft targeted emails, invites, stewardship, and more.

Personalize communications at scale

Leverage unique tracking, auto-fill, and personalization links to deliver highly personalized experiences.

Streamline list building

Access ready-made lists, upload your own, or use the in-app segment builder to create the perfect target audience—FAST.

Use filtering to customize

Filter lists by affiliation values, class year, and more. You can even filter to exclude recent donors.

Use predictive models to segment

Create smart, predictive segments that ID donors who are most likely to advocate, make recurring gifts, or give at the leadership level.

Get AI-informed ask amounts

Get recommended ask amounts in an instant—and boost your conversion rates with appeals that resonate.

Engage constituents through preferred channels

Leverage features like video and text messaging to tailor your outreach to donors’ preferred communication channels.

Learn more about how to manage your fundraising communications from start to finish with GiveCampus.

WEBINAR

Multi-Channel Marketing Magic: Amplifying Your Giving Day Impact

A robust marketing plan is essential to the success of your Giving Day appeals. This fan favorite includes ideas for group incentives, snappy video content, creative themes, scheduling tips, and more.

How to Create a Giving Day Social Media Toolkit

Learn how to create a powerful Giving Day social media toolkit to maximize engagement and reach for your fundraising campaign.

BLOG

How to Create a Fundraising Campaign Video that Converts

Discover how to create a campaign video that captures attention and converts donors without hiring a high-production video team.

See GiveCampus in Action

Schedule a free customized demo to learn how GiveCampus helps school marcomm teams raise more dollars from more donors with less effort.